Assertiveness- Saying No is Not Wrong

Updated: Sep 2, 2021

When I was a child, I was always taught that saying ‘NO’ is not good. Even if you are not in a situation to accommodate something or even if you know the outcome to be negative, you cannot say ‘No’ directly. Sometimes, the other person also knows that ‘No’ is the appropriate sign, yet declining their request is considered offensive.


Being assertive is one such attribute that plays an important role in one’s corporate success. Assertiveness helps you keep your point and at the same time make sure convey your messages, even negative messages very constructively.

principle-of-assertiveness